124 listed stores across 51 cities, reviewed August 4, 2026.
We list 124 appliance stores in Wisconsin, spread across 51 cities. 113 of them (91%) trade under a name we see nowhere else at scale, which is our working definition of an independent. Every listing is checked against Google Business Profile data; this page was last rebuilt from the database on August 4, 2026.
Counted from our own database on August 4, 2026. “Listed stores” is every active listing in Wisconsin and is the denominator for every share on this page. 56 carry a working website and 124 carry a verified street-level location.
15 of the 124 Wisconsin listings (12%) carry 500 or more Google reviews. A review count that size takes years to accumulate, so those are the storefronts with the longest public track record in the state, whatever their founding date says.
We have classified what 19 of the 124 Wisconsin listings sell (15%), from what each store publishes about itself. The chips below the store list break that subset down. The other 105 are listed but not yet classified, and a store missing from a category has not been ruled out of it.
We have found a founding year for 26 of the 124 Wisconsin listings, and 22 of those have been trading since before 2000. The earliest is Kessenich's Foodservice Design, Equipment & Supplies in Madison, which dates itself to 1929. The other 98 listings publish no founding date we could find, so treat this as a floor rather than a count.
We have read the websites of 37 of the 124 Wisconsin listings and recorded which brands each names. Across that subset the most frequently named are GE (24), Whirlpool (24) and Amana (22). This describes only the 37 crawled sites, not the whole state, and a brand appearing on a store site is not a guarantee of current stock.
52 of the 124 Wisconsin listings (42%) have a website that answered when we last fetched it, against 50% in the median state. 68 publish no website address at all, so the phone number on each listing is the way to check stock.
Method. Each paragraph above is computed from this database when the page is requested, not written by hand, and every figure in it can be re-derived from the listings on this page. Where a paragraph compares Wisconsin against a national figure, that figure is the median across all 51 state pages rather than a pooled national total, which three large states would otherwise dominate. Nothing is claimed about the Wisconsin appliance market beyond what these listings show.
113 of 124 listings (91%) are independents. The remaining 11 locations belong to 5 multi-location operators:
| Operator | In Wisconsin | Nationally |
|---|---|---|
| Grand Appliance and Tv | 5 | 12 |
| Ollie's Bargain Outlet | 3 | 114 |
| Appliances 4 Less | 1 | 23 |
| Ferguson Home | 1 | 64 |
| Mr Appliance | 1 | 40 |
Method. We hold no ownership records, so an operator counts as a chain when the same store name appears 5 or more times across our national database. That groups by name, so a chain trading under several names is undercounted and two unrelated stores sharing a common name are overcounted. It is a proxy, and we would rather publish it with its limits stated than not publish it.
12 of 124 listings, ranked by Google rating weighted by review count so a single five-star review does not outrank a long track record. Stores with no rating on file sort last.
Photo: Patrick Hartel
W4944 Highline Rd
Kaukauna, WI 54130
GE Profile · Samsung · GE
Photo: Sleep 4 Less Mattress, Furniture & Appliance Warehouse
2915 East Ave La Crosse WI 54601
Whirlpool · Maytag · Amana +1
Photo: Racine Liquidators
2000 Lathrop Ave Racine, WI 53405
Photo: Grand Appliance and TV
6220 Nesbitt Rd
Fitchburg, WI 53719
Whirlpool · GE Profile · Frigidaire +15
Photo: Grand Appliance and Tv
Photo: Grand Appliance Sturtevant Warehouse
10301 Enterprise Way
Sturtevant, WI 53177
Miele · Thermador · Fisher & Paykel +14
Photo: Appliance Gallery
7500 4550 W Wisconsin Ave. Milwaukee, WI 53208
Café · Bosch · Sub-Zero +5
Photo: American Marketing & Publishing
Photo: American Marketing & Publishing
6286 S. 108th St, Hales Corners, WI 53130
Speed Queen
Photo: Justin hill
1121 W Northland Ave
Appleton, WI 54914
Photo: David Gombosi
Photo: Grand Appliance and Tv
6531 W Layton Ave
Milwaukee, WI 53220
Whirlpool · GE Profile · Frigidaire +14
124 of 124 listed stores have a verified location and are plotted individually.
We have classified what 19 of 124 Wisconsin stores sell. The counts below describe only those 19, and they overlap, because one store can sell more than one type. The other 105 are listed but not yet classified.
All 124 listed stores, every store type included, grouped by city.