Applico - An Appliance and Lighting Company

I would like to thank Michael for coming to fix my whirlpool washer today. Even though he came after the appointment time I waited and glad I did. He fix my washer on the first visit something S&S appliance couldn't do within two visits and they thought I was going to let them come out a third time, No No. Thanks again Michael with Applico Appliance. Hoping I have your name right but you know who you are.

I would not recommend this company based on my experience. On December 10, 2025, a technician came out to diagnose our washing machine. After the diagnosis, we prepaid for both the parts and labor that same day. What should have been a straightforward repair turned into a nearly six-month ordeal filled with poor communication and broken promises. From mid-December 2025 through March 2026, we made numerous calls and sent multiple messages trying to get updates on our repair. Our attempts were largely ignored. We ultimately had to contact the owner directly just to get the technician to respond. The technician finally came out on May 8, 2026. During that visit, he explained that he could not order the needed seal through normal channels without purchasing an entire transmission assembly, so he sourced the seal through a third-party seller instead. After attempting the repair, he informed us that the transmission was actually bad and claimed it had deteriorated from sitting so long. Had the repair been handled in a timely and professional manner from the beginning, the machine would not have been sitting unused for nearly six months. The technician then told us he had a transmission available in his office that had already been paid for through another customer's warranty claim but was never used. He stated he would install it free of charge and scheduled us approximately three weeks out. On the day of the scheduled appointment, I texted to confirm. The message was read but ignored. After waiting three days with no response, I reached out again. At that point, the technician replied with an explanation that he had been out of town with family and then completely changed the previous agreement, stating that we would now be charged for both the transmission and labor. After months of delays, lack of communication, ignored messages, and changing stories, we are left with a washing machine that still is not properly repaired despite prepaying for service back in December. This experience was frustrating, unprofessional, and unacceptable. I would never use this company again and cannot recommend them to others.

Applico is the designated service provider for Whirlpool in my area for and this is who they picked to repair my defective clothes washer. Whirlpool told me that Applico would reach out to schedule the service call. Two weeks later, when I hadn’t heard anything, I began trying to call Applico directly. They rarely answered their phone, and when they did answer, they could never give me any sort of update. I would just be told that someone would check on the order and contact me. That never happened. Finally, after almost two months in limbo, I got a text message out of the blue that the technician was coming that day. Thankfully, by pure chance, I had already taken that day off work and was able to be home, otherwise I would have had to cancel the service call. Overall, my experience with Applico has been the worst I’ve had with any business, of any kind, that I’ve dealt with in Tuscaloosa. Hopefully my machine is fixed now, because I would rather have to wash clothes by hand than deal with Applico again.

I’m leaving this 1-star review because of the unprofessional behavior I received from the owner on Friday, November 21, 2025. I had a service appointment to get my washer checked out( I booked through the Whirlpool online portal). Accidentally, I selected the wrong address, so I take total accountability for that. I proceeded to call the company to explain what happened and to see if I could still get serviced( My appointment was from 3-5. I called around 3:40 because I never received a call informing me someone was on the way). The owner explained that the technician was unavailable for the day and that the service would have to be performed the following week. My mom called back to see why if we were still within our allotted service time range, and the owner got an attitude with her and said, 'You’ve called me four times already and hung up. She called back, and he proceeded to send her to voicemail. My mom and I have very similar numbers, but that’s beside the point. It was very unprofessional to yell at a paying customer, and if that’s how he handles business, if I were a new customer, I would take my money elsewhere.

This company is absolutely TERRIBLE, the customer service TERRIBLE. The day of my appointment, which was March 12th…never received a call saying they were not coming. When I called them, the tech stated they know what I need and will order parts… how why they never showed …After several weeks waiting….now we’re in April… tech finally comes takes my dyer apart only to tell me that the heating element he brought is broken and the office guy will order a new one asap… the washer he couldn’t repair due to him needing to call the warranty company Whirlpool to see if the washer would be replaced or just the top… I waited two weeks… heard nothing… I called the warranty company to complain only to find out that this low down company and it’s technician closed my work orders stating the dryer was fixed and I requested a second opinion foe the washer LIES!!!! Below is a pick of how the tech left my Damn dryer. I have another company come out today and the tech was appalled at the condition of my machines due to this janky company