Verification methodology
Every listing carries the dated results of automated checks. We record what was checked, whether it passed, and the date — so a badge is always a factual, time-stamped statement, never an open-ended claim.
The checks we run
Website reachable
The store's own website responds.
Address consistency
The address on the store's own site matches the address we list.
State-registry presence
The business appears in the relevant state registry.
Geo validation
The listed coordinates resolve to the listed city and state.
Each check is automated and stamped with the date it ran. A badge such as "Website reachable — checked 2026-07-15" means exactly that and nothing more.
How to read a badge
A badge counts the checks that actually ran: "8 of 8 checks passed" means eight checks ran and all eight passed. Some checks have not run yet on every listing; those are shown separately as "pending" and are never counted as passed. We deliberately do not publish a single 0–100 score, because a percentage would read as complete even while checks are still pending. The count only ever reflects checks that have a dated result.
Verification tiers
Verified
The strongest first-party signals passed on their most recent dated check.
Attributed
Sourced from the store's own site with a partial check set.
Unverified
Listed only because its Google Business Profile match passed our dated existence and operating-status checks; excluded from search-engine indexing until first-party verification improves.
What we never do
- No pay-to-play. Inclusion, ranking, and badges cannot be bought.
- No stored Google map content or business descriptions. Maps are rendered from OpenStreetMap data with verified addresses. A storefront photo is shown only when a business-profile photo of the store is available; it is loaded directly from that public business listing with attribution — we do not copy or re-host it, and photos never enter a listing's structured data. We do not display Street View imagery, which is not the store's own photo and can show the wrong storefront; those listings show an illustration instead.
- No review hosting and no ratings of our own. Where a Google rating is displayed, it is shown as-is with attribution and a source link, and it never affects listing or verification decisions.
Data sources
Store facts come from the store's own public website. Verification draws on that site plus public state registries. We store a Google place identifier for matching and re-checking. Displayed Google ratings and review counts are obtained through third-party data services from public business profiles, are shown with the date last checked on each store's page, and link to their source.
Found something wrong?
Use the correction form. Flagged listings are re-checked on their next verification run.